Engagement rate calculator
Enter likes, comments, shares and saves, choose followers, reach or views as the base, and see the rate with the formula behind it. Then compare it with your own earlier posts.
Enter your interactions and a base above zero to see the rate.
How it works
- 01
Enter the interactions
Type the likes, comments, shares and saves of a post. An empty field counts as zero.
- 02
Choose your base
Pick followers, reach or views and enter the number. The rate is the interactions divided by that base.
- 03
Compare with your own posts
Use the same base every time and compare against your own earlier posts, not against a number from somewhere else.
What you get
- Shows the formula with your numbers in it, not only a percentage.
- Works with followers, reach or views as the base.
- Reads 1,234, 1.234, 1 234 and 1'234 as the same whole number.
- Free, no signup, and nothing you type is sent to a server.
Frequently asked questions
Which base should I use?
It depends on what you want to learn. Followers compares interactions with the size of your audience, reach with the number of people who saw the post, and views with the number of views. Rates on different bases are not comparable, so pick one and keep it.
What counts as engagement here?
Likes, comments, shares and saves added together. If a platform does not give you one of them, leave the field empty and it counts as zero.
What is a good engagement rate?
There is no single number. It depends on the base you divide by, the platform and your account, so the useful comparison is against your own earlier posts measured on the same base.
Why is 1.5 refused as a number?
Counts are whole numbers. A dot, comma, space or apostrophe is read as a thousands separator, so 1.234 means one thousand two hundred thirty-four, and a value like 1.5 is refused.
Let analytics do the arithmetic
SocialFaktory's analytics reads back the numbers each channel shares for the posts it publishes.
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