SocialFaktory vs Metricool
Metricool is an analyst's scheduler: cheap, deep and free to start. SocialFaktory is the Metricool alternative for brands that need the content made as well as posted.
If you are looking for a Metricool alternative, it is probably not because of the price. Metricool's free plan runs one brand with 20 posts a month, and Starter is $20 a month billed yearly, or $25 monthly, for up to 5 brands with unlimited publishing. It reaches more networks than we do, including Threads, Bluesky, Twitch and a Google Business Profile, keeps unlimited analytics history on paid plans, benchmarks up to 100 competitors, and includes an AI assistant with a monthly credit allowance per brand. The gaps are elsewhere: X and LinkedIn are off the free plan and X is a $10 a month add-on per account on paid ones, approvals need Advanced from $53, and its pages describe an image and video editor and a media bank rather than generation. SocialFaktory is built the other way round. It writes X posts and threads and LinkedIn posts in a voice learned from writers you pick, designs the images, makes short-form video with AI actors and real voices and dubs it into 94 languages, then schedules and publishes to TikTok, Instagram, YouTube, X, LinkedIn, Facebook and Pinterest with approval on every plan.
| SocialFaktory |  Metricool | |
|---|---|---|
| Schedule and publish | ||
| Channels it publishes to | These 7 and 5 more, X as a paid add-on | |
| Visual content calendar | Yes | Yes |
| Analytics per channel | Yes | Yes |
| Approve every post before it goes out | Yes | Advanced plan only |
| Make what goes in the calendar | ||
| AI writer for the post text | Yes | Yes |
| A voice learned from writers you pick or your own posts | Yes | Not stated |
| Images made from a brief, carousels built in the editor | Yes | Not stated |
| Makes the video, with presenters and real voices | Yes | Not stated |
| Dubbing, captions and reframing | Yes | Not stated |
| What a month costs | ||
| What 7 channels cost a month | $49, all 7 included | $30, billed yearly, with the X add-on |
| Entry paid plan | $49/mo, Starter | $20/mo for up to 5 brands, billed yearly |
| Free plan | No free plan | 1 brand, 20 posts a month, no X or LinkedIn |
| Trial | No trial, cancel any time | Free plan instead |
From each product's public pricing and docs, October 2026
SourcesMetricool pricing·
Metricool wins on price and on depth of analytics: a free plan, up to 5 brands from $20 a month billed yearly, more networks than we publish to, and competitor and ad reporting. What it doesn't do is make the post. Its pages list an image and video editor and a media bank, and an AI assistant with a credit allowance per brand, not image or video generation. X costs $10 a month per account on top, and approvals start on Advanced at $53. SocialFaktory is $49 a month for one brand on all 7 channels, X and LinkedIn included, with approval on every plan, and it writes the post, designs the images and makes the video it publishes.
Choose SocialFaktory if
- You want the posts and the videos made, not just scheduled and measured.
- You post on X and LinkedIn and want them included, with approval on every plan.
- You want AI video with presenters, real voices, 94-language dubbing and captions behind the calendar.
You want the posts and the videos made, not just scheduled and measured.
You post on X and LinkedIn and want them included, with approval on every plan.
You want AI video with presenters, real voices, 94-language dubbing and captions behind the calendar.Choose Metricool if
- You already make your content and want the cheapest serious scheduler, with a free plan to start and up to 5 brands for $20 a month.
- You live in analytics: unlimited history, competitor benchmarks, ad accounts and reports for clients.
You already make your content and want the cheapest serious scheduler, with a free plan to start and up to 5 brands for $20 a month.
You live in analytics: unlimited history, competitor benchmarks, ad accounts and reports for clients.Frequently asked questions
Is SocialFaktory a good Metricool alternative?
If you need the content made, yes. SocialFaktory schedules and publishes to TikTok, Instagram, YouTube, X, LinkedIn, Facebook and Pinterest, reads analytics per channel, holds every post until you approve it, and makes what goes in the calendar: X and LinkedIn posts in a voice learned from writers you pick, images, and video with AI actors and real voices. If you already make everything and want the cheapest scheduler with deep analytics, Metricool is hard to beat.
How much does Metricool cost compared with SocialFaktory?
Metricool's pricing page lists a free plan for one brand with 20 posts a month, Starter from $20 a month billed yearly or $25 monthly for up to 5 brands, and Advanced from $53 a month billed yearly for up to 15 brands with approvals and team roles. X is an add-on at $10 a month per connected account. SocialFaktory is $49 a month for one brand on all 7 channels, with the writing, the images and the video included. (Public pricing, October 2026.)
Does Metricool generate images or videos?
Its pricing page lists an image and video editor and an image and video bank on every plan, plus an AI social media assistant with a monthly credit allowance per brand. Image or video generation does not appear on the page. SocialFaktory designs the images and makes short-form video with AI actors and real voices, dubbed into 94 languages with the lips synced.
Does Metricool publish to X and LinkedIn?
On paid plans, with X as a $10 a month add-on per connected account. On the free plan its pricing page excludes LinkedIn and X. SocialFaktory includes X and LinkedIn on every plan, and writes the posts for both.
Which one reaches more networks?
Metricool. Its page lists Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile and a web or blog, plus Facebook, Google and TikTok ad accounts. SocialFaktory publishes to TikTok, Instagram, YouTube, X, LinkedIn, Facebook and Pinterest.
They schedule what you already made. We make it too.
Your first video takes about 7 minutes. Nothing goes live until you schedule it.
Rated 4.9/5 by 180+ content teams · First video in about 7 minutes · Nothing goes live until you schedule it