Neuerungen
Alle Neuerungen von SocialFaktory, die neuesten zuerst.
- Verbessert
The whole app on the warm charcoal ground.
Your brands, calendar, library and settings now sit on the same warm charcoal as our public pages. The video editor keeps its neutral grey, so you judge your footage against a true grey.
- Verbessert
Cleaner feature, affiliate and tool pages.
How-it-works steps, rules and the character counter's limits now sit on simple ruled lines instead of rows of boxes. The feature page drops its colour washes, glass panels and glows, and channel icons stand on their own.
- Verbessert
Error text and delete buttons are easier to read.
Red text is a little lighter so it stands out clearly on every surface, and delete buttons carry dark text on the red.
- Neu
Show a Reel to non-followers first.
Turn it on for an Instagram video and Instagram tests it with people who don't follow you, then shares it with your followers if it does well.
- Neu
Short vertical videos go out as Reels on Facebook.
A vertical 9:16 video of 3 to 90 seconds that you schedule for a Facebook Page now posts as a Reel. Other videos still post as regular videos.
- Verbessert
A calmer look for our public pages.
The home page, pricing, the blog and the tools now sit on a warm charcoal ground. The orange glows and blurred halos are gone, headlines are set in one colour, and channel logos stand on their own.
- Verbessert
Everything is on the page when it loads.
Section text, the old-stack receipt and the work order no longer wait for you to scroll before they appear, so the page reads the same with a slow connection or with scripts turned off.
- Neu
Change a video clip's speed in the editor.
Select a video clip and pick a speed under its volume, from half speed to twice as fast, or ask the Assistant in the editor to do it. The clip gets shorter when you speed it up and longer when you slow it down, so it still shows the same moment, the clips after it move along with it, and one undo puts it back.
- Behoben
Videos in a post's details play with their controls in Safari.
Open a post from the calendar or your dashboard and Safari now shows both the picture and the play, seek and fullscreen controls, whether you scroll, play or pause.
- Behoben
Video cards keep their cover when you point at them in Safari.
Hovering a video in your library no longer flashes black while the preview loads: the cover stays until the video starts moving, and comes back when you move away.
- Behoben
No empty box next to text posts on your dashboard.
Upcoming and top posts with no picture or video now show just their text.
- Neu
Choose the cover of your video on Instagram and TikTok.
When you schedule or edit a video post for Instagram or TikTok, pause the preview on the frame you want and click Use this frame. That moment of your video becomes the cover people see on your profile, and you can remove it to go back to the default.
- Neu
Your animated video on a timeline.
The storyboard you approve now lays your video out as a timeline: play it scene by scene, drag a scene left or right to reorder it, zoom in until every scene is wide enough to read, and follow the curve that shows where attention rises and falls. The whole video strip above it takes you anywhere in a long story in one move.
- Neu
The storyboard shows you around.
The first time you open a storyboard, four short steps point at the preview, your scenes, the panel where you change what is said, and Approve. Skip it or walk it, and play it again any time from the question mark on the timeline. A line under the title says what the board is for and how many days it waits for you, and each beat word and track icon says what it means when you point at it or tap it.
- Neu
Put a hook at the start of a video you already edited.
Open the Images panel, click Add a hook and pick a picture: it lands full frame at the very start for two seconds, then fades into your video. Everything you had already placed, the video, the subtitles, the overlays and the sound, slides along with it and keeps its timing, while the music starts on the hook. One click does it, and one undo takes it back.
- Behoben
Dip-to-black and flash transitions no longer show the previous clip again after the dip.
Once the screen reaches full black or white, the clip you are leaving is gone, so only the new one comes back up.
- Verbessert
Sign in with a code, no password to remember.
Type your email and we send you a 6-digit code, or a button that signs you in with one click. A new email gets its account the same way, so signing up and signing in are now one step. Google sign-in and your authenticator app keep working as before.
- Behoben
Lips and voices stay in sync after you edit an extended video.
On a video you had extended, the editor could show the picture ahead of the sound, by up to a few seconds, in the preview and in the exported file. Every frame now lands on its exact moment, so what you cut is what you hear.
- Behoben
An extended video opens in full in the editor.
Opening a video you had extended used to bring in only its first clip. It now opens the whole video.
- Verbessert
Drag through your video to find the right moment.
Moving the playhead back and forth over a generated video now shows each frame right away, so you can place a cut precisely.
- Verbessert
Fix a subtitle right from the timeline.
Double-click a subtitle in the timeline to retype it, or select it and edit its text, start and end in the panel on the right. Enter saves, Escape cancels.
- Verbessert
Auto captions where you look for them.
Click a video or audio clip with sound and the auto captions button is right there in its panel, and it keeps working if you click elsewhere while it listens. Ask the Assistant for subtitles and it points you to it.
- Verbessert
Dub a video into 94 languages and 14 regional accents.
Translate now offers 94 languages, plus regional accents such as Spanish (Mexico), Portuguese (Brazil) and French (Canada), each named in your own language, with a search box to find yours. The dub keeps the voice of every person who speaks, syncs their lips and leaves the music and background sound in place. Videos up to 10 minutes can be dubbed, and a 15 second dub now costs 52 credits instead of 66. A video with a voiceover you added still translates into the 10 languages its voice speaks.
- Neu
SocialFaktory is a ChatGPT plugin.
Add it from ChatGPT in one click, sign in, and choose what ChatGPT may do, which brand it works on and how many credits a month it may spend. ChatGPT can then write X (Twitter) and LinkedIn posts in your brand's voice, generate video, and schedule and publish on every channel you have connected. It asks you before it starts a generation, and there is no token to paste.
- Neu
SocialFaktory for Chrome.
Add the SocialFaktory extension from the Chrome Web Store and work from any page: write a post about the page you are reading for X (Twitter), LinkedIn or Facebook and schedule it, turn a product page into a UGC video ad, turn your homepage into a launch video, and right-click any link to save it to your swipe file. Every video shows its price in credits before it runs.
- Verbessert
Animated video is now called Motion graphics.
The videos you make from your site, a brief with your own media or a video you love now go by Motion graphics on the create page, in your videos and on their feature page, which moved to /features/motion-graphics-generator. Nothing about how they are made or what they cost has changed, and old links still lead there.
- Verbessert
A video from your link costs 6 credits less.
It is now 28 credits for 15 seconds, 35 for 30 seconds and 43 for 45 seconds, and a link video with a presenter drops by 6 credits as well. If your brief asks for no device mockups, you no longer pay for them.
- Verbessert
Your video renders as soon as its scene design passes its checks.
The design that cleared the checks goes straight to the render, so your video reaches you sooner.
- Verbessert
One email for a batch of posts.
When you schedule or publish a post on several channels at once, you now get a single email that lists every channel and when it goes out, instead of one email per channel. Posts that go live together, or that fail to go out together, are summed up the same way.
- Verbessert
A spoken video settles its price before it renders.
A video shown with an about price is measured once its narration is made. When the voice needs more than you were quoted, the difference is taken then, before any footage is made, and you see it in your credit history. When your credits do not cover it, the video stops before rendering, your credits come back in full, and you can add credits and start it again.
- Behoben
A voice that runs a little long still gets its video.
When your voice reads the script past what one take can hold, the video now opens with a shorter first take and carries the rest into the next one, instead of stopping and refunding you.
- Neu
Shadows on text.
In the editor, switch on a shadow under any text from its Text style, then pick its colour and opacity, so your words stay readable on any background.
- Behoben
A fade keeps what is underneath.
When a clip fades in over a cut, the picture below it now stays on screen until the fade ends, instead of dropping out at the cut and leaving a logo or a title alone on black.
- Neu
Rewrite a caption by asking.
Ask the Assistant to redo the caption of posts that are drafted, scheduled or failed, up to ten at a time. It reads each caption in full and shows the one you have next to the new one on a card. Nothing changes until you approve, and a scheduled post keeps its time.
- Neu
Send or delete a post by asking.
Ask the Assistant to publish a draft now, schedule it for a time you name, send a failed post again, or delete a post. Each one shows on a card first and nothing reaches a channel, or leaves it, until you approve.
- Neu
Post a photo, an export or plain text by asking.
Ask the Assistant to schedule an image or a video from your library, what you exported from the editor, or a text post or thread. Each post shows on a card, with who will see it on TikTok and YouTube, and nothing reaches a channel until you approve.
- Neu
Save drafts by asking.
Ask the Assistant to keep posts as drafts. They land on your Posts page, ready to edit, send or delete.
- Verbessert
The Assistant finds your posts by date.
Ask what goes out this weekend, what failed last week or what is still waiting to be sent. It now looks by day and by status, failed and waiting posts included, and tells you when there are more than it listed.
- Verbessert
Pinterest and YouTube from the Assistant.
The Assistant can now read what a channel accepts, pick one of your Pinterest boards, and set a YouTube title, privacy and Short. TikTok posting options refresh on their own when it schedules.
- Verbessert
The Posts page follows the chat.
When the Assistant schedules, edits, sends or deletes a post, the page behind the chat updates without a reload.
- Verbessert
Send or delete several posts on one card.
Ask the Assistant to send your drafts or to delete a set of posts: up to ten show on one card and one approval covers them all. A post that cannot go is named with its reason, and the others still go through.
- Verbessert
A re-shoot tells you when a video is not for it.
When the camera in your video spins or looks straight down or up, a re-shoot now stops before making anything, uses no credits, and points you to the swap, which keeps the footage and puts your actor in it.
- Behoben
A post you just scheduled shows at once.
The Scheduled tab of your Posts page now lists a post the moment you schedule it, from the page or from the Assistant, instead of waiting for a reload.
- Verbessert
Put one element behind another in a video.
Select a logo, a shape or a text on the canvas and use Bring forward or Send backward. Its lane moves above or below the next one, so a white plate can sit behind your logo.
- Verbessert
Stack anything on a carousel or an image.
Bring forward and Send backward now move the selected element one step through everything on the page, whatever its kind, so a shape can sit behind a logo or between two pictures.
- Behoben
The transition length you type is kept.
In the video editor, a length typed for a transition is saved when you press Enter, a comma works as the decimal mark, and choosing another style keeps your length. When a length cannot fit between two clips, the editor tells you how long the transition can be.
- Behoben
A video added at the end follows the last one.
Adding a video with the playhead at the end of the timeline now starts it where your last video ends, or after an end card that follows it, instead of after a stretch of empty time. A soundtrack or a logo that runs longer no longer pushes it away.
- Behoben
Music by mood when your words match no track.
Ask the Assistant for music in your own words: when no track fits them, it now opens a card for the closest mood instead of a list from other moods.
- Behoben
A re-shoot starts where the person appears.
When the video you remake opens before the person is in view, the re-shoot now begins at the first second they are clearly on camera.
- Behoben
A video ends where its last clip ends.
Trimming a clip with the arrow keys or a tap on its edge now shortens the video with it, the same as dragging, and stepping back out lengthens it again.
- Neu
Make anything.
A new first start on Create: type what you want, add photos, videos, sounds, a pasted link, your actors, products or past results, point at them with @, and get a video or an image. Pick the ratio, length, resolution and sound, see the price on the button before you send, and find every result in a feed under the box. You pay for the length you get: a shorter video gives credits back on its own.
- Neu
Rework a video by asking.
On a video's page, ask the Assistant for captions, another format or a sharper copy. Each one makes a new video and shows its price on a card first, the same price as the buttons on the page, and the original stays as it was.
- Neu
Pick the voice by ear.
When you ask for a voiceover and the video has no voice of its own, the Assistant shows voices with a play button on each, yours first, and uses the one you pick.
- Neu
New sound on a finished video.
Ask the Assistant for a voiceover, a song from your library or your uploads, or both on a video you already have. You get a new video with the same footage, the same length and only the new sound, and the original stays as it was. Say the second the music should start, and check the price on the card before anything is made.
- Verbessert
A tidier Make anything.
Results that could not be made no longer sit in your list: you get a notice with the reason and the credits that came back. Filter what you made by videos or images.
- Verbessert
Your own songs in the music card.
Tracks you uploaded now show in the Assistant's music card next to the library, each with a play button, so you can hear a song before you use it.
- Verbessert
Make several actors at once.
Generate stays ready while an actor is being made, so you can start the next one straight away. Every actor you start shows as a small tile under the preview. Pick a tile to see that actor, and its timer keeps counting from when it began, even after you reload the page.
- Behoben
Taps keep working on your phone.
Leaving a window with a dropdown or a confirmation still open could leave the whole page ignoring taps until you reloaded it. The page now takes touch again as soon as the window closes.
- Behoben
The phone menu opens your pages everywhere.
On the Assistant, the editor and Help, the menu button showed the public site links. It now opens the same app menu as the rest of your pages.
- Verbessert
Every video shows how it was made.
A video's page now opens with the same header as the rest of the app, with its status, Download and Schedule post at the top. Beside the player you see where it was posted, the prompt you wrote, the words it speaks, and every detail it was made with: size, length, cast, voice, video type, hook, style, captions and the video it came from. Show full prompt opens the complete prompt the video was rendered from.
- Verbessert
A sidebar grouped the way you work.
The menu now runs make, edit, publish, then your library and settings, with a thin line between each group.
- Neu
Your AI agent can turn a photo into an actor.
Connected to the SocialFaktory MCP server, your agent can upload a portrait with a name and get back an actor it can cast in your next video, and it can list every actor you can use, your own first, then the ready-made cast.
- Behoben
Trend remakes keep your actor's own look.
The clothes, jewellery and accessories your actor wears, including any logo or text on them, now carry through every still and into the video, with chains and loose accessories moving with the body. Logos and text from the original video still never come across.
- Behoben
Trend remakes never sit waiting on a cast.
A clip with one person is no longer read as two. When your AI agent casts fewer actors than there are people in the moment, the last actor plays everyone left. When it casts more, the remake stops right away with a clear reason and your credits come back. The same actor twice is refused before you are charged, and a remake that stops moving for 30 minutes is stopped and refunded. Your AI agent now reads the reason a video stopped, not just its status.
- Neu
SocialFaktory is in Claude's connector directory.
Open SocialFaktory in the directory, press Connect, sign in, and choose what Claude may do, which brand it works on and how many credits a month it may spend. From then on Claude can manage your brands and channels, write posts in your brand's voice, upload your own media, and draft, schedule, publish or withdraw posts on every channel you have connected. It does not generate AI images, video, voice or music. Make those in the app: once they are in your media library, Claude can schedule and publish them.
- Neu
Write captions for any post in your brand's voice.
Every post you schedule can have its captions written for you now, not only a video that came with a script: pick the channels and press the button, and each one comes back in your brand's voice with the hook on the first line, the right number of hashtags for that channel, and a title for YouTube. A caption you already wrote is rewritten rather than thrown away, and Undo puts your own words back until you type over them.
- Neu
The X and LinkedIn writers have their own pages.
See how each writes tweets, threads and LinkedIn posts in a voice learned from accounts you choose, what three drafts cost, and how a draft becomes a scheduled post, all before you sign in.
- Neu
Animated looks cost what the real thing costs.
Anime and cartoon looks now render on an engine built for stylized animation, in short takes chained into the full length you asked for. A stylized video is priced exactly like a realistic one.
- Neu
Six animated formats, with examples you can watch.
Animated Skit, Kids Adventure, Mascot Lesson, Soap Opera Parody, Mascot Monologue and Inside the Body join the catalogue, each with its own example playing on the home page and in the format picker.
- Neu
One price for a video that renders in pieces.
A video long enough to be rendered in several pieces is now quoted and paid once for its whole length, up front, and whatever it does not use comes back to your balance when it ends.
- Behoben
The page comes back on its own after an update.
A tab left open through a release no longer ends on "Something went wrong". It picks the new version up by itself.
- Behoben
Checkout loads every time.
The payment scripts no longer trip the site's security policy.
- Neu
Write text posts and threads from a brief.
The writer turns a brief into three drafts for the channel you pick, on X or on LinkedIn. Every draft is held inside that channel's length limit, and text that overruns is split into a thread at sentence boundaries instead of being cut.
- Neu
A writing voice built from accounts you choose.
Pick up to three accounts worth learning from, judged by a line each one really posted rather than by a name, or search for any account by hand. Your brand's voice is built from what they write, one voice per channel, and can be rebuilt from a different set at any time.
- Neu
Edit a draft before it becomes a post.
Change any part, add one, drop one, and watch each part counted against the channel as you type. Only then does the draft become a post.
- Neu
Publish it, keep it, or schedule it.
A post written here can go out now, wait as a draft, or be scheduled for a date and time like any other post.
- Neu
The assistant asks before it spends.
When a detail of a paid video is still open, the actor, the product, the length or the format, the assistant now asks you with tappable options instead of guessing, showing the actor photo, product shot, video take or image on the option itself. Tap an answer, type your own, or skip it.
- Neu
Redo a video and keep exactly what you choose.
Ask the assistant to redo a video and it carries over only what you tell it to keep: the same actor, product, length or format, copied exactly from the original.
- Verbessert
The confirmation card shows what a video does not have.
Before you approve a render, the card now says "None" when no actor or product is attached, so nothing is missing by surprise.
- Neu
Native voice for product-only videos.
A product-only video no longer has to pick a voice: leave it on the native voice and the narration is generated with the footage.
- Verbessert
Product-only narration is rendered with the footage.
Your chosen voice is now part of the take itself, with ambient sound under it, instead of being laid over a silent video afterwards.
- Neu
Pick a voice for your actor.
Product + Actor and Actor only videos can now speak in any voice from your library, including a cloned one, with the lips matched to it. Leave it on the native voice and the actor sounds as before.
- Verbessert
Product + Actor videos now show the product.
The actor holds and presents your product in the shot, in one generated take where the lines are spoken and lip-synced natively. Exact prompts and translation now work for these videos too.
- Verbessert
Actor-only videos are full scenes.
Instead of an animated still, the actor moves, gestures and speaks in a single generated take, with the same exact-prompt and translation options.
- Neu
A page for every line on the floor.
AI actors, voice cloning, video dubbing, auto captions, reframing, scheduling, the content calendar and analytics each have their own page now, in all four languages, with straight answers to the questions we hear most.
- Neu
The old stack, priced.
The landing page now shows the nine tools a video operation usually rents, with their published prices, next to the one floor that does all of it for one flat price.
- Neu
Pinterest video pins.
Publish video straight to a Pinterest board, with the cover frame pulled from the video for you.
- Neu
Name your Pinterest board in the composer.
Pick or create the board while you write the post, instead of leaving to set it up first.
- Neu
Casts with more than one actor.
Formats that need two or three people on screen can now ask for them, and you cast each one.
- Neu
Render styles.
Choose the look of a video the same way you choose its format, and see the style on the card before you commit.
- Neu
Start from an example.
Tap any example in the gallery and it hands you the exact prompt and cast that made it, ready to edit.
- Neu
Tones.
Give a video a mood, and preview it as a real clip rather than a word on a card. Auto picks the tone that fits your format.
- Neu
Caption previews that play.
Every caption style shows itself on a moving clip, so you pick what you have actually seen.
- Verbessert
Emails, rebuilt.
Every message we send you was redesigned, and the payment-failure emails now actually reach you.
- Verbessert
A preset rail in the composer.
The looks you use most sit one tap away at the top of the flow.
- Verbessert
A pricing page that answers the question.
What you get, what a finished minute costs, and why one flat plan beats a stack of tools.
- Verbessert
A calmer landing page.
Clearer claims, fewer moving parts, faster on a phone, and it works properly with a screen reader and with reduced motion turned on.
- Neu
Mention your assets in the brief.
Type `@` to drop an actor or a product into the brief, see a thumbnail of what you picked, and know exactly which asset each mention points at.
- Neu
The site speaks four languages.
French, Spanish and German now have their own addresses, and a first-time visitor lands in their own language.
- Neu
Channel metrics.
Views, likes and comments come back from each channel and land on the post, refreshed shortly after it goes out.
- Verbessert
A live publishing receipt.
Watch a post leave the queue, see the link it produced on each channel, and get a plain reason when one refuses.
- Neu
Your own timezone.
Set the timezone once and every calendar, slot and scheduled post follows it.
- Verbessert
The calendar, rebuilt.
Month, week and day views, drag to reschedule, and long titles that no longer break the grid.
- Neu
Sign in with Google.
One tap instead of another password.
- Neu
Every page brings its own share image.
Links to SocialFaktory now unfurl properly wherever you paste them.
- Verbessert
Sign-in, rebuilt.
Faster, clearer errors, and a proper path back when something goes wrong.
- Verbessert
Legal pages worth reading.
Privacy, terms and cookies rewritten in all four languages, including how AI content and platform data are handled.
- Neu
Comparison pages.
Honest side-by-side pages against the tools people weigh us against, in all four languages.
- Neu
Free tools, no signup.
Subtitle generator, frame extractor, safe zone checker, character counter and three hook libraries.
- Verbessert
Faster pages, lighter media.
Images and video load smaller and sooner across the app.
- Neu
Reframe.
Convert any video between 9:16, 16:9, 1:1 and more with the subject auto-tracked, so one video becomes every placement.
- Neu
The hook library.
24 scroll-stopping openers, each with a line and a visual template, ready to drop into any composed video.
- Neu
Composer.
The creation flow: pick a format, choose a hook, write the brief, cast actor and product, pick your ratio. Or describe a format in your own words and let the factory build the recipe.
- Neu
The blog.
Playbooks on short-form video, written and published continuously.
- Verbessert
Videos come back sooner.
Independent steps of a render now run at the same time instead of queueing behind each other.
- Verbessert
Cleaner speech and steadier bodies.
Prompts were rewritten to stop the garbled audio and warped limbs that showed up on longer clips.
- Neu
Magic edit.
Describe a change, like "add falling confetti" or "make it golden hour", and get an edited video back.
- Neu
Chainable captions.
Five caption styles, applied locally and instantly.
- Neu
Voice capture and cloning.
Clone a voice from a sample or capture one from any generated video, then attach it to your actors.
- Neu
Scheduling.
A calendar with month, week and day views. Queue a post once and it lands on every connected channel at the right time.
- Neu
Actor Studio.
Build an actor from scratch: look, age, build, ethnicity and framing, then keep them consistent across every video.
- Neu
Refunds you do not have to ask for.
A failed generation returns its credits to your wallet automatically, and tells you it did.
- Neu
Video translation with native lipsync.
Any video into 8 languages, with the presenter's mouth moving in the new language. Not subtitles: dubbing that looks native.
- Neu
Clone any viral video.
Paste a link from TikTok, YouTube, Instagram or X and get your branded version: same energy, your cast, your product.