How SocialFaktory Works: The Complete Guide

SocialFaktory is a production line for short-form video: brief in, published video out, with your approval as the only gate in between. This guide covers every concept in the product.

Brands

Everything lives inside a brand workspace: its voice, its presenters, its connected social accounts, its videos, and its calendar. One account can hold many brands — each fully isolated, each with its own icon and accent color.

Actors and voices

Actors are your on-camera cast. Use presenters from the library, generate new ones in the Actor Studio, or clone yourself from two minutes of footage. Each actor pairs with a voice — library voices, or a clone of your own. Every actor speaks 8 languages with native lipsync.

Formats and hooks

Thirteen formats define how a video is shot and edited — Talking Head, Listicle, Man on the Street, Product Ad, and more. Hooks are the opening lines and visuals engineered to stop the scroll; pick one or let the factory choose.

The composer

Where briefs become videos: pick a format, write what you want, choose your cast and product, set the aspect ratio. You can also paste a link to any viral video and get your branded version, or describe a format in plain words.

Credits

Generation consumes credits, priced per step of the pipeline. Your balance, monthly spend, and full history live in Billing. Top up anytime; failed generations are refunded automatically.

The review gate

Nothing publishes itself. Every generated video waits for your approve, tweak, or kill. Edits — captions, magic edits, reframes, translations — happen here too.

The calendar

Approved videos are slotted into the best posting time per channel and published to your connected accounts automatically. Plan a month in one sitting; the calendar does the shipping.

Ready to see it end to end? Follow the quick start guide or create your account.