# Cross-Posting Video to 7 Platforms: Our 150-Post Results

> Cross-posting video from a small brand account: 150 posts in 7 weeks, medians and totals for five channels, and the Facebook post that hit 977,167 views.

Canonical page: https://www.socialfaktory.com/blog/same-video-on-7-platforms-results
Published: 2026-11-09
Language: en

Cross-posting video to every channel at once is the cheapest distribution test you can run. So we ran it and published the numbers. Between September 18 and November 6, 2026, our own SocialFaktory brand account published 150 posts across the 7 channels it posts to. They were the same short AI-made videos, cross-posted to each.

We have a count for 103 of them, and 102 did what a new account's posts usually do. One reached 977,167 views on Facebook. This is a small, new account, so read the medians as a baseline, not a benchmark.

## What did we post, and where?

The same vertical AI videos went to seven channels, and we can report on five of them. Our TikTok and Pinterest posts in this window came back without per-post numbers. So this covers YouTube, Instagram, Facebook, X (Twitter) and Threads: 105 of the 150 posts, 103 of them with a view or impression count.

Not every video went to every channel. The videos were short: AI-actor clips, "nobody filmed this" stunts, a few explainers, a few product posts. Each channel got the same file with a caption adjusted to its tone, usually scheduled at the same afternoon hour per channel.

One wording note. YouTube, Instagram, Facebook and Threads report views; X reports impressions. They are not the same measure, so the table keeps them apart.

## What were the medians and totals per channel?

The median post on this account got between 9 and 271 views, depending on the channel. The total across five channels was carried almost entirely by one post. Here are the numbers as read back from the platforms in early November 2026, cumulative, so the September posts had longer to collect views than the late October ones.

| Channel | Posts | Metric | Total | Median | Best post |
|---|---|---|---|---|---|
| Facebook | 24 (22 with a count) | views | 981,494 | 100 | 977,167 |
| Instagram | 24 | views | 12,562 | 271 | 3,017 |
| YouTube | 24 | views | 9,652 | 60.5 | 2,344 |
| X (Twitter) | 23 | impressions | 3,655 | 148 | 338 |
| Threads | 10 | views | 136 | 9 | 33 |

- **Instagram had the healthiest floor.** Its lowest post got 106 views, its median was 271, the highest of the five, and two posts passed 1,000. For a new account with few followers, that floor likely means Reels distribution beyond them, though the table cannot show the split.
- **YouTube was all or nothing.** Four Shorts passed 1,000 views while 16 of 24 stayed under 100, so the median of 60.5 hides a channel where the recommendation either picks a Short up or does not.
- **X and Threads were flat.** Impressions on X ran from 101 to 338 with a median of 148, a small, predictable audience that looks like followers and little beyond. Threads, where we posted least, drew 136 views across 10 posts.

Engagement followed the same shape. Instagram posts collected 146 likes in total, YouTube 126, X 27 and Threads 8. Facebook collected 10,962 reactions, 10,885 of them on one post.

## What happened with the Facebook post that reached 977,167 views?

On October 16, 2026 at 16:00 UTC we cross-posted a 9:16 AI clip captioned "Paris traffic vs. a flying Roadster" to Facebook. [The post](https://www.facebook.com/reel/1821653319026435) reached 977,167 views, 640,606 impressions, 25,196 clicks and 10,885 reactions. The next-best Facebook post on the account got 1,205 views. Take that one post away and Facebook's other 21 counted posts total 4,327 views, with a median of 60. 11 of the 22 counted posts stayed below 100.

The same video, same day, on the other channels: [1,947 views on YouTube](https://www.youtube.com/watch?v=l6pMyjbuwo8), [1,877 on Instagram](https://www.instagram.com/reel/DekPDwUjhUR/), 137 impressions on X, 33 views on Threads. Decent for this account, nowhere near Facebook.

We do not know why. The candidates we can think of:

- Facebook's Reels recommendation may have picked it for non-followers, with the click rate (25,196 clicks on 640,606 impressions) keeping it in rotation. The gap between impressions and views could mean repeat plays, but we cannot see the breakdown.
- A car flying over Paris traffic is a visual gag that needs no sound, no language and no context, which suits a muted feed.
- It was one of three posts on the same theme in four days. The October 17 follow-up ("a riot cop and a flying hypercar") did 1,205 views on Facebook, 3,017 on Instagram and 2,344 on YouTube, our best on both of those channels. So the theme traveled, and the outlier did not repeat.

What we can say is that the outlier came from a channel with one of the lower medians. It happened on a day we did nothing differently. Had we posted only where our medians were best, it would not exist.

## What does this say about cross-posting video?

On this account, cross-posting bought lottery tickets for the price of a caption. Our medians ran from 9 to 271 views per post on the four channels that count views, and 148 impressions on X. No channel beats another by more than a few hundred views on a typical post. Our total says one post, on one channel, produced 97% of the views we could count across the four channels that report them. You cannot predict which channel. That is our case for posting to all of them.

The lessons, stated as carefully as the data allows:

1. **Post everywhere, then read everything.** A seventh channel costs one extra caption, and a "focus on two platforms" plan that left out Facebook would have missed the outlier. The same logic now applies on LinkedIn, where native video can now earn pre-roll revenue for invited US creators: see [LinkedIn video monetization](/blog/linkedin-video-monetization).
2. **Judge a channel by its median, judge a video by its best channel.** Instagram is the better daily channel for this account, and Facebook was the better channel for one video. Both are true, and they lead to different decisions.
3. **The same theme performs differently on each channel, in a stable order.** The three Paris videos ranked the same way on YouTube and Instagram (hypercar, Roadster, drive-thru) and a different way on Facebook. Caption and thumbnail may explain some of it. We have not tested that.
4. **Do not re-post the winner.** We did not test a re-upload, so this run cannot say what a second copy would have done. The October 17 follow-up on the same theme gave us our best Instagram and YouTube posts, so make the next one instead.
5. **Keep the schedule steady and vary the content.** With a regular hour per channel, the video is the variable you control; audience, distribution and the age of the post still move the numbers. A disclosure line in the caption, which we recommend in [how to label AI-generated videos](/blog/how-to-label-ai-generated-videos), travels with it.
6. **Expect nothing for the first weeks.** Our first post, on September 18, 2026, got 52 views on YouTube. The outlier arrived in week five.

There is plenty this data cannot tell you. It cannot say whether AI-made clips do better or worse than filmed ones, or whether a fixed posting hour beats a varied one. It cannot say whether anything we controlled caused the outlier. It is 150 posts from one account over seven weeks, and the one result that dominates it is unexplained. For the version with real sample sizes, the platform studies in [how to go viral on TikTok](/blog/how-to-go-viral-on-tiktok) are the place. This page is what one small brand saw.

## How do you run the same test on your own brand?

Schedule one video to every channel at a fixed hour, do it for 50 videos, then read the medians and the best post per channel before you decide anything. The only tooling it needs is a scheduler that posts one file to every channel and reads the numbers back.

SocialFaktory's [scheduling](/features/social-media-scheduling) sends one video to every channel you connect, with a caption per channel. [Analytics](/features/social-media-analytics) reads views, impressions, likes and reactions back from YouTube, Instagram, Facebook and X, which is where most of this table came from. The Threads row comes from our own account there. The videos themselves came out of the same app, [AI actors](/features/ai-actors) among the tools. A 150-post run cost us production time rather than a crew.

[Create an account](/login), post your first 50 cross-posted videos, and write your own version of this table. Use your first batch as the baseline for everything after it. If one post looks like our Roadster, you will know which channel to watch next.

In one sentence: Cross-posting video from a new brand account gave us medians of 9 to 271 views per channel, no reliable winner among the five we can measure, and one unexplained Facebook post worth 977,167 views, which is the argument for posting everywhere and reading the medians rather than the totals.

## Questions

### How many posts and channels does this report cover?

150 posts from September 18 to November 6, 2026 on 7 channels, with metrics for five of them (YouTube, Instagram, Facebook, X and Threads). Our TikTok and Pinterest posts in this window came back without per-post numbers.

### Which channel had the best median views?

Instagram, with a median of 271 views per post and no post under 106 views. Facebook had a median of 100, YouTube 60.5, X 148 impressions and Threads 9 views.

### Why did one Facebook post reach 977,167 views?

We do not know. It was a soundless visual gag cross-posted like every other video, and the same video got 1,947 views on YouTube and 1,877 on Instagram the same day.

### Should I post the same video on every platform?

On this evidence we would, because the extra channel costs one caption and the outlier came from a channel with one of the lower medians. Judge channels by their medians and videos by their best channel.

### Are these numbers typical for a new account?

They are one small account over seven weeks, so treat them as a baseline for starting from zero rather than a benchmark. Median views ran from 9 to 271 per post on four channels, and X showed a median of 148 impressions.

### Does cross-posting hurt reach on any platform?

Our data cannot answer that, since every video was cross-posted. What the platforms do penalize is re-uploading other people's clips, which is a separate matter from posting your own video to several channels.

## More detail

- All articles: https://www.socialfaktory.com/blog.md
- What SocialFaktory does: https://www.socialfaktory.com/features.md
- Pricing: https://www.socialfaktory.com/plans.md