# Product Launch Video: Types, Length, Structure, Cost > What a product launch video is, the four types, how long it should run on each channel, a scene-by-scene structure and what one costs to make. Canonical page: https://www.socialfaktory.com/blog/product-launch-video Published: 2026-10-01 Language: en A product launch video is the short film that tells people something new exists, what it does and where to get it. It runs in the launch post, at the top of a Product Hunt gallery, in the hero of your site and in the first ads, and it has a few seconds to do its job before a thumb moves on. A real render from the live product: a 15 second product launch video made with the Like a video you love start, in 9:16. ## What is a product launch video for? It has one job: turn a stranger into someone who understands the product and wants to try it. That sounds obvious, but it rules a lot out. A launch video is not a tour of every feature, a founder's origin story or a brand manifesto. Those have their place. On launch day the viewer needs three answers, fast: what is it, why should I care, and what do I do next. Everything in a good product launch video serves those three answers. The promise lands first. The product appears on screen, doing the thing. The end card says where to go. ## What types of product launch video are there? Four types cover most launches. 1. **Motion graphics launch film.** Kinetic type, cards, real screenshots on devices and a logo, cut to music. It is the usual format for software and apps because it shows the product without a camera crew. 2. **Founder or presenter video.** A person on camera explains the launch. It builds trust, and it works best when the audience already knows the person. 3. **Screen-recorded demo.** A walkthrough of the real interface. It answers how the product works better than anything else, and it is usually too slow for a feed. 4. **Teaser.** A few seconds, days before launch, that say something is coming without showing all of it. The [guide to product launch teaser videos](/blog/product-launch-teaser-video) covers timing and length. Many launches use two of these: a motion graphics film for the posts and the gallery, and a demo on the site for the people who clicked through. ## How long should a product launch video be? Shorter than you think. Match the length to where it plays. | Where it plays | Length | Ratio | | --- | --- | --- | | Launch post on X or LinkedIn | about 30 seconds | 16:9 or 1:1 | | Reels, TikTok and Shorts | 15 to 30 seconds | 9:16 | | Product Hunt gallery | about 30 seconds | 16:9 | | Hero of your own site | 15 to 45 seconds, looping | 16:9 | Thirty seconds holds a promise, three features and a call to action. Fifteen is a teaser: one claim and a name. Go to 45 only when every extra scene earns its place. ## What structure works, scene by scene? A 30 second product launch video usually runs in five beats. - **Hook, 0 to 4 s.** The promise in a few words on screen. No logo yet. - **Name, 4 to 7 s.** The product name and mark. - **Features, 7 to 25 s.** Up to three, one per scene, each shown on a real screen. - **Detail, optional.** A close-up of the best screen, or a number you can stand behind. - **End card, 25 to 30 s.** The name again, one line, and where to get it. Write every line so it reads in one beat with the sound off. If a scene needs a sentence of explanation, the scene is wrong, not the viewer. ## How do you make one without a video team? The traditional route is an agency or a freelancer: a script, a storyboard, a motion designer, rounds of feedback and a delivery date weeks out. It produces great work and it is priced like it. The faster route starts from what you already have. In SocialFaktory's [launch video generator](/features/launch-video-generator) you paste your site, and the page is read for the product name, the headline claim, the brand colors, the logo and the screenshots. Those become the scenes, placed on devices and cut to the beat of a track you pick. You choose 15, 30 or 45 seconds and 9:16, 1:1 or 16:9, see the price and render. If the launch is not on your site yet, write a brief and add up to 20 of your own clips, screenshots and images, at any length from 5 to 90 seconds. If you have a launch video you admire, paste its link and get the same pacing and layout for your brand, without its logos, faces or text. ## What does a product launch video cost? It depends on who makes it. Agency and freelance quotes swing with the scope, the number of revisions and the style, so compare quotes on what they include rather than on one headline number. In SocialFaktory the price is set before you start. A video from your link is 34 credits for 15 s, 41 for 30 s and 49 for 45 s, including the site capture, device renders and an art-direction pass. Videos from your idea & media or from a video you love run from 13 credits at 5 s to 55 at 90 s. A render that fails is refunded in full. ## What mistakes sink a product launch video? - **Opening on the logo.** The first seconds decide whether anyone stays. Spend them on the promise. - **Too many features.** Three is plenty. A fourth usually pushes the call to action past the point where people stop watching. - **A story that needs sound.** If the story only works with narration, anyone watching muted misses it. - **Mockups instead of the product.** Real screens earn trust. Invented interfaces raise questions. - **No next step.** End on one clear action, not a tagline. ## Where should the video go after it renders? Everywhere the launch happens, on the same day. Put the 16:9 cut on YouTube and in the Product Hunt gallery (the [Product Hunt launch video guide](/launch-video/product-hunt) covers the link rules), the 1:1 on LinkedIn, and the 9:16 on Reels, TikTok and Shorts. In SocialFaktory each render waits in your library and schedules to TikTok, Instagram, YouTube, X, LinkedIn, Facebook and Pinterest from one queue, so the whole launch runs from one calendar. [Make your launch video](/register?redirect=%2Fcreate%3Fmode%3Danimated) from your own site. **In one sentence:** A product launch video says the promise first, shows the real product in up to three short scenes and ends on one clear next step, in 15 to 45 seconds matched to where it plays. ## Questions ### What is a product launch video? A short film, usually 15 to 45 seconds, that announces a new product, shows what it does and says where to get it. ### How long should a product launch video be? About 30 seconds for a launch post, 15 for a teaser, and up to 45 when the product needs more room. ### What should a product launch video include? A promise in the first seconds, the product name, up to three features on real screens and one call to action. ### Can I make a product launch video from my website? Yes. SocialFaktory reads your site and builds the video from its claim, colors, logo and screenshots, at 15, 30 or 45 seconds. ### What does a product launch video cost in SocialFaktory? From your link it is 34 credits for 15 s, 41 for 30 s and 49 for 45 s, shown before you confirm. ### Which aspect ratio should a launch video use? 16:9 for YouTube and Product Hunt, 1:1 for LinkedIn, and 9:16 for Reels, TikTok and Shorts. ## More detail - All articles: https://www.socialfaktory.com/blog.md - What SocialFaktory does: https://www.socialfaktory.com/features.md - Pricing: https://www.socialfaktory.com/plans.md