# How SocialFaktory Works: The Complete Guide

> How SocialFaktory works: brands, actors, 19 formats, credits, the library, and the calendar. Every concept in the factory, explained in one guide.

Canonical page: https://www.socialfaktory.com/blog/how-socialfaktory-works
Published: 2026-01-07
Language: en

SocialFaktory is a production line for short-form video: brief in, published video out. Finished videos wait in your library, and nothing goes live until you schedule the post yourself. This guide covers every concept in the product.

## Brands

Everything lives inside a brand workspace: its voice, its presenters, its connected social accounts, its videos, and its calendar. One account can hold many brands, each fully isolated, each with its own icon and accent color.

## Actors and voices

Actors are your on-camera cast. Use presenters from the library, generate new ones in the Actor Studio, or clone yourself from two minutes of footage. Each actor pairs with a voice: library voices, or a clone of your own. Every actor speaks 8 languages with native lipsync.

## Formats and hooks

Nineteen formats define how a video is shot and edited: Talking Head, Listicle, Man on the Street, Product Ad, and more. Hooks are the opening lines and visuals engineered to stop the scroll; pick one or let the factory choose.

## The composer

Where briefs become videos: pick a format, write what you want, choose your cast and product, set the aspect ratio. You can also paste a link to any viral video and get your branded version, or describe a format in plain words.

## Credits

Generation consumes credits, priced per step of the pipeline. Your balance, monthly spend, and full history live in Billing. Top up anytime; failed generations are refunded automatically.

## The library

Nothing publishes itself. Every generated video waits in your library: keep it, tweak it, or kill it. Edits (captions, magic edits, reframes, translations) happen here too.

## The calendar

Videos you schedule are slotted into the best posting time per channel and published to your connected accounts. Plan a month in one sitting; the calendar does the shipping.

Ready to see it end to end? Follow the [quick start guide](/blog/quick-start-guide) or [create your account](/register).

## Questions

### Do I need any video experience?

No. If you can write two sentences, you can produce a finished, captioned, scheduled video.

### What are credits?

The unit of generation cost. Each video consumes credits based on its pipeline steps; failed generations are refunded automatically.

### Can anything publish without my approval?

No. The review gate is mandatory; every video requires your explicit approval before it ships.

## More detail

- All articles: https://www.socialfaktory.com/blog.md
- What SocialFaktory does: https://www.socialfaktory.com/features.md
- Pricing: https://www.socialfaktory.com/plans.md